Government Implements New Uniform Code for Medical Device Marketing Practices
Government Introduces New Uniform Code for Medical Device Marketing
To address unethical practices in the medical device sector, the Indian government has introduced a standardized marketing code. Announced by the Department of Pharmaceuticals (DoP), this code specifically targets the prohibition of certain marketing practices, ensuring transparency and ethical behavior in the promotion of medical devices.
Key Highlights of the Uniform Code for Medical Devices
- Workshops and Travel Restrictions: Medical device companies are now prohibited from organizing workshops abroad or offering hotel stays, expensive accommodation, or monetary grants to healthcare professionals.
- Ethics Committee for Marketing Practices: The code mandates the creation of an Ethics Committee for Marketing Practices in Medical Devices (ECMPMD), which will oversee the proper implementation of the new guidelines. This committee will be visible on the websites of respective associations and linked to the Department of Pharmaceuticals’ portal.
- Transparency in Expenses: The code requires medical device companies to disclose details of expenses incurred on workshops, seminars, and conferences. This transparency aims to prevent undue influence on healthcare professionals.
- Restrictions on Promotion: Medical devices cannot be promoted before receiving regulatory approval. Additionally, terms like "safe" or "safety" must be used with qualifications, ensuring clarity on any potential adverse consequences of the device.
- Prohibition of Personal Benefits: Companies are no longer allowed to offer gifts, cash, or travel benefits that could be viewed as personal gains for healthcare professionals or their families. This also includes expensive cuisine and resort accommodations.
Implications for the Medical Device Industry
The Uniform Code for Marketing Practices in Medical Devices (UCMPMD) 2024 reflects the government's push toward transparency and ethical marketing. Medical device firms are now expected to upload the UCMPMD 2024 on their websites, detailing the complaint lodging procedures and linking them to the department’s portal for accountability.
Conclusion: A Move Towards Ethical Marketing
This initiative is part of the broader strategy to ensure ethical marketing across both pharmaceuticals and medical devices. The DoP had earlier released the Uniform Code for Pharmaceuticals Marketing Practices (UCPMP) in 2024, reinforcing the government's focus on eradicating corrupt practices and ensuring the well-being of patients through transparent healthcare practices.
